Today is the first official day of the Wisk Laundry Detergent “Pimp My Laundry Room” video contest!  We are SO excited to announce that Material Girls is teaming up with Whirlpool’s DreamLaundry Solutions team and Wisk Laundry Detergent to help bring one lucky winner a laundry room makeover.

All you have to do is submit a video of your makeover plea between March 1 and March 29, 2010 and you could be the recipient of a laundry room makeover as well as a new Whirlpool High Efficiency (HE) washer and dryer set, a year’s supply of Wisk HE laundry detergent, and (drumroll please)…you’ll also be featured in a makeover segment on Designing Spaces, which will air this summer!

So how are we going to take your laundry room from drab to fab?  Well, let’s start here.

I’ve spent some time designing three distinct laundry room schemes that reflect three different laundry room personalities.  Which one are you?

1) Type A All The Way-

2) Constantly Connected-

3) Livin’ Large Lounge-

Decisions decisions!

Here’s a lil explanation to help you figure out what laundry personality you are-

• Type A All The Way- When you think High Efficiency, it’s not just HE washers and detergents that come to mind. High Efficiency for you means uber (but still stylish) organization.  From drying racks to cabinets galore, this concept will ensure your laundry room keeps everything, including your sanity, in check.
• Constantly Connected- Admit it – you love to update your Facebook status. And Tweet. And catch your favorite shows on-the-go.  Technology is a part of your life and you don’t have to check it at the laundry room door.  This concept is all about keeping you connected – from the flat screen TV to the charger station.
• Livin’ Large Lounge- You like to have a good time while you get things done and doing your laundry is no exception.  So, go ahead and have fun – blast some tunes while you load and sit back as you fold.  This laundry room is sure to set your pulse – and your spin cycle — racing.

So once your laundry personality is in check, all you have to do is enter!

To enter, submit a creative video of your makeover plea between March 1 and March 29, 2010 at Wisk’s website.  In your video, please tell us which of my chosen laundry room looks (above) fit your laundry personality and why you deserve a laundry room makeover.  (videos should be under three minutes and not exceed 100MB- see official rules here).

A panel of judges (Wisk scientists, myself, members of the Whirlpool DreamLaundry Solutions team, and the Designing Spaces cast) will choose the finalists between April 12 and April 19.  Then the grand prize winner will be chosen by popular vote!  (all voters will be entered into a drawing to win a year’s supply of Wisk HE laundry detergent.)

The contest is all about inspiring laundry room owners to re-think their laundry room routine and also educating consumers about High Efficiency washing machines and how you must only use HE Detergent for your HE machine.  (You can visit Wisk’s Laundry Line blog for more tips from me on how to update your laundry room.)

I’m eagerly awaiting your videos! Good luck!