I’ve been a big fan of Jo Malone perfumes and skin care products since her name landed on this side of the Atlantic. Her product is a UK based company that has had much success with opening boutique stores across the nation to supplement her initial outlets in high end department stores. Aside from liking the product alone, I’ve always liked the “whole package.” The simplicity and clean lines of her packaging, the logo, and the interior design of the Jo Malone counters and boutique stores. It’s a very simple design that is also very elegant. I think for interior designers who are designing retail spaces, it is important to take the branding into consideration. It may not work for all retail planning, but it sure works for this product.
Facade of the store front retains the branding influence of the name, the product, and the interiors.
Visit the Jo Malone website for boutique locations & online products.