This past Thursday evening, I attended the store opening event of west elm’s newest location on Beverly Boulevard in West Hollywood. The new 14,000 square foot space was designed by Thomas O’Brien of Aero Studios. The event was packed with celebs and design bloggers alike, including Bri Emery, Emily Henderson, Amy Smart & Carter Oosterhouse – among others. A portion of the night’s proceeds was to benefit The Art of Elysium.

The very cool double height “living wall” features west elm signage.

One of the front window display vignettes, featuring this Chester Tufted Leather Sofa.

A festively decorated table setting.

Actress Amy Smart arriving at the west elm event.

And well, if you want a good look at Amy’s outfit – but I actually had my eye on Carter Oosterhouse!

View from the mezzanine of the retail space.

Host Bri Emery chatting with a guest.

The party ambiance & store view from the mezzanine.

Had a great time with my friends Morgan and Christian of Maison21!

{All photos by Jill Seidner}

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Greystone Mansion 2011

Posted By Jill-LA | Nov 14, 2011 | Category: Design Bloggers, Designers, Events, Furniture

Last week I had the pleasure of attending the press preview for the Greystone Mansion “Maison de Luxe.” This year’s show house features twenty six prominent interior designers who’s stunning designs transform the historic Greystone Estate. While the show house doesn’t open to the public until December 2nd – I have a sneak peek!

The invite to the Press Preview which I attended with Christian of Maison21 blog.

The library designed by Barry Dixon.

(Image courtesy of Luxe Magazine)

The living room designed by Jamie Drake.

(Image courtesy of Luxe Magazine)

The legacy room designed by Jiun Ho.

(Image courtesy of Luxe Magazine)

The twilight room by Kendall Wilkinson.

(Image courtsey of Luxe Magazine)

Mrs. Doheny’s bedroom by Woodson and Rummerfield House of Design.

(Image courtsey of Luxe Magazine)

A close up of the very chic chair featured in the room designed by Woodson and Rummerfield House of Design.

The fab Mr. Ron Woodson in the room he designed along with Jaime Rummerfield at the Greystone Mansion. (He & Jaime are also the Gala Co-Chairs for the event.)

A little “behind the scenes” look at the fabrics chosen for Mrs. Doheny’s bedroom by Woodson and Rummerfield House of Design.

(via their blog, W & R Style File)

And Jaime selecting paint colors for the room!

(via W & R Style File)


Group photo (l-r): Christian of Maison 21, Jaime Rummerfield with baby Jack Rummerfield, Christine Kirk of Social Muse Communications, & Ron Woodson.

Maison de Luxe at Greystone opens December 2nd-22nd 2011.

For ticket info, click here.

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I’ve  just returned from an amazing few days at High Point Market in North Carolina! I was invited to attend and tour the Lexington Home Brands headquarters (more on that in an upcoming post). But first wanted to share some highlights of the past few days’ events and experiences!

Had the best time ever hanging out with these fabulous bloggers: (l-r) Christian of Maison21, Julieann of Create Girl, me, Cassandra of Coco + Kelley, Ashlina of The Decorista, Crystal of Plush Palate & Rue Magazine, and Katie of The Neo Traditionalist & Matchbook Magazine.

On the very first evening upon arriving at High Point, we were invited to meet Charles, the 9th Earl Spencer (Princess Diana’s brother) at the Theodore Alexander showroom.

The Althrop Collection features over 500 years of English tradition and heritage.

Theodore Alexander hosts the opening of the new Althorp Living History Showroom at High Point.

On Day 2, we went over to the IHFC (International Home Furnishings Center) to check out the Elite Leather Company space.

A vignette at Elite Leather Company.

Cassie testing out a chair at Elite Leather Company.

And another chair!

Next, we headed over to Visual Comfort where Paloma (also of the blog La Dolce Vita) gave us a tour of the Circa Lighting collections.

Each & every individual fixture from Circa Lighting is exquisite!

Cute pic: Paloma & Katie!

From there, Katie & I headed over to Market Square for a book signing event hosted by Rizzoli featuring Martyn Lawrence Bullard, Mary McDonald, Suzanne Kasler, Bobby McAlpine, Michael Connors, Henrietta Churchill Spencer, & Florence de Dampierre.

Interior Designer & Bravo TV’s Million Dollar Decorator star, Mary McDonald signing Katie’s book.

Both Katie & Mary share a love for pugs!

Back at High Point headquarters, I took a group shot of Julieann, Crystal, Christian, Katie, & Ashlina before we left for the Architectural Design party.

photo via The Decorista

The party scene at the AD party hosted by Margaret Russell.

We wrapped the night up at a super fab party at the Halo showroom!

The ambiance at the very cool Halo party in it’s amazing space!

Early the next morning we were invited to attend the press breakfast with Martyn Lawrence Bullard where he gave us highlights and excerpts on his most famous client’s & their interiors!

Viewing the work of Martyn Lawrence Bullard from his recent book, “Live, Love, Decorate.”

After the press breakfast, Katie & I, along with Erin of the blog Elements of Style headed over to Lexington Home Brands for an exclusive tour (more on that next!).

Back again at High Point headquarters, we happen to meet Deborah Needleman, former editor of Domino magazine and current editor of the WSJ magazine. She had just spoken at an event at High Point & given away copies of her book, “The Perfectly Imperfect Home.”

The rest of the afternoon, we checked out InterHall at the IHFC wrapping up with cocktail hour at the very cool Global Views space – thanks to Erin for hosting us!

“Chair model” Cassie at the Global Views space.

The last event of our few day’s at High Point was the anticipated (& packed!) party hosted by Four Hands in a very cool industrial showroom.

Thanks to the High Point Market Authority for an amazing experience! More to come!

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HGTV Home & Shaw Floors Event

Posted By Jill-LA | Jul 19, 2011 | Category: Design Bloggers, Events, Floors

Last week, I attended an event to experience a new line of flooring from Shaw Floors for HGTV Home, a partnership known as HGTV Home Flooring by Shaw Floors. The event took place in North Carolina, starting with a kick-off dinner at the Biltmore in Asheville, NC. Part of the three day event was to partner with another blogger to create a room design challenge featuring two products from the HGTV Home by Shaw Floors collection. Prior to dinner, we gathered for cocktail hour where we got a chance to browse the collection and choose our flooring. I was selected to partner with Pam from the blog Retro Renovation. (Pam and I had previously met before, so it was fun to team up together for this event – as well as hone in on our mutual admiration for modern and contemporary design.)

We started first with selecting our area rug from the HGTV Home Area Rugs collection, a line that features over 120 area rugs which includes everything from traditional and transitional to contemporary . Pam and I gravitated toward one of the more modern rugs called Mod Links.

The area rug we choose for our design challenge room, Mod Links in Beige (which also comes in Black and Dark Brown).

Next, we selected a hardwood flooring that would be installed wall to wall in our mock up room design. While the Shaw Floors line of hardwood floors has an amazing assortment of hardwoods, many of them rustic and distressed, in various colors, we opted for a more sleek darker wood species to work in our room.

Also, included in the collection is a line of carpet in various colors, patterns,  and textures.

Once we finalized our decisions, we placed our “order” with a Shaw representative who immediately called the order in to Shaw Headquarters in Dalton, GA. The amazing thing is that the entire order (along with the selections of the other teams, five in total) was to be shipped out and driven across the state to Greensboro, NC and installed in our rooms (five “bays”) by early the next morning when we arrived at Tribuzio-Hilliard, the studio location and furnishing warehouse  we used to create our room design.

On Day 2, we arrived by late morning to the Tribuzio-Hilliard studio where we got a brief tour and were greeted (much to  our surprise!) by Lisa LaPorta from HGTV’s Designed to Sell.

Once we got to see our rooms in person (complete with the fast track overnight installation of our flooring selections!) we were let loose to run around the Tribuzio-Hilliard warehouse to “grab” what we could of their huge assortment of furniture, lighting, and accessories.  Here’s my team partner Pam from Retro Renovation along with our assigned designer Dawn (who knew just where to find what we were looking for!) – as they scout for side chairs at the very top of the racks.

We quickly nabbed a green sofa, leopard print side chair, and a round retro looking coffee table to fit into the scheme of our room design – which was going in the direction of a mod retro glam look to tie in with our Mod Links area rug.  With a little extra assistance, Ashley from Empower Media Marketing holds up artwork for Pam and I to decide on.

On the second day of the two day room design challenge (essentially the 8th hour), our room was finally taking shape. Overnight, it had been painted, window treatments (custom!) had been installed, we had cushions “upholstered” for our window seats, and a fly wall brought in to create a fireplace complete with a painted mantle and hearth (which was painted brown to tie in with the ceiling trim) – a touch we added to correlate with the brown “links” in the Mod Links area rug. We spent the final hour hastily accessorizing our room (and making a few last minute decisions!)…

And here it is: the completed room!

Detail of our fireplace vignette.

Detail of the leopard chair on the Mod Links area rug with a makeshift bar in the background.

Of course, we had much competition with the four other teams who all created amazing rooms! Starting in September, the rooms will be featured on Shaw Floor’s Facebook page and readers will have a chance to vote on their favorite rooms along with some exciting giveaways daily. Stay tuned as I am planning to feature more about the event, the other rooms, the giveaways, and the info on how and when to vote!

{Many thanks to Shaw Floors & Empower Media Marketing for inviting me to experience the new line from HGTV Home up close and personal. As I’ve mentioned before, being apart of Shaw Floors means a great deal to me having grown up in the carpet industry.}

{And I had a blast teaming up with Pam of Retro Renovation – could not have asked for a better partner!}

Photo Credits: All photos by Jill Seidner, except the last three by Pam of Retro Renovation.

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SUITE New York has launched The Pink Swan Project, a collection of nineteen Arne Jacobsen chairs designed by well known designers to be auctioned off for charity to benefit the Breast Cancer Research Foundation. The chairs were donated by Fritz Hansen and the auction will take place in October. The chairs will be on rotating display at the Gagosian Shop on Madison Avenue while the rest of the chairs rest in SUITE New York’s showroom on Park Avenue.

Have a favorite?

Designed by Victoria Hagan.

Designed by Windsor Smith.

Designed by Vicente Wolf.

Designed by Madeline Weinrib.

Designed by Margherita Maccapani Missoni.

To view all the nineteen chairs, check them out here.

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This past Thursday evening, I attended the store opening of Restoration Hardware’s newest location in West Hollywood.  The new space features a 24,000 square foot, two story showroom complete with a pebbled courtyard and room vignettes or “The Gallery” as it’s called.  The party was packed and filled with celebs, it was such an amazing turn out!

Once we checked in at the guest list, we entered into the main entry (pictured above) from the garden courtyard. The large scale lanterns, hanging by rope are stunning – in fact, all their lighting is equally amazing (I think that’s one of the features that really caught my eye in the new space).

In one of the main gallery spaces (where we hung out most of the night actually) is an oversize tufted sofa (so comfortable!), two of the reclaimed French floorboard coffee tables (back to back), with a large scale chandelier (again, another stunning light fixture!).

The crowd in one of the other gallery rooms.

Interior Designer Mary McDonald at the party.

Restoration Hardware CEO Gary Friedman with model/actress Jaime King.

Gary Friedman with actor Ashton Kutcher.

And what’s an event without my BFF’s: Morgan and Brooke.

Also had a blast hanging out with Molly Luetkemeyer of M. Design Interiors and Christian May of Maison 21!

[For more event photos, click here.]

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Los Angeles Sales & Events

Posted By Jill-LA | Jun 14, 2011 | Category: Events, Sales, Shops and Showrooms

For Angelenos, a few upcoming sales and events are taking place, starting this weekend!

This weekend, on Saturday June 18th, Palihouse (as in the hotel, which I blogged about here)  is having it’s own garage sale.

Here are the deets: The sale will be at the Hacienda garage entrance, items include: sofas, tables, chairs, casegoods, headboards, Moroccan lamps, lamp shades, hammocks, and other finds from the Palihouse archives. A DJ will be spinning through the event and coffee is available from the Espresso Bar.

Now, you can really truly have that hotel to room look I featured!

Starting on Friday, June 17th (and running until July 10th), both the Los Angeles and San Francisco HD Buttercup locations are having their half yearly sales with as much as 20-70% off the entire store (sofas, light fixtures, tables etc.).

Happy Shopping!

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SF Event

Posted By Jill-LA | Jan 20, 2011 | Category: Antiques and Collectibles, Events

If you happen to be or live in the Bay Area, may want to check out the “The Modernist Pop-Up Shop” that’s taking place just outside of San Francisco, in Oakland, tomorrow from 6-9pm.

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Wreaths for Charity

Posted By Jill-LA | Dec 22, 2010 | Category: Designers, Events, Holiday

Two recent charity events had designers and stars alike creating wreaths to be auctioned off in support of charity groups such as the Children’s Action Network and DIFFA.  The wreath above was designed by Kelly Wearstler for the Children’s Action Network for their 3rd Annual Holiday Party held in Los Angeles.  The wreaths below were created for DIFFA’s Holiday Wreath Collection Event held in Dallas.


Kelly Wearstler’s leather dip-dyed wreath for DIFFA.

Images for the DIFFA wreaths from DIFFADallas Facebook Page

Images of Kelly Wearstler’s wreaths from the Kelly Wearstler Facebook Page

HAPPY HOLIDAYS!

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The Decorating Diva featured a great round up of blog posts on the Tigressa Carpet launch that a select group of bloggers had the opportunity to attend.  After meeting all of these fabulous bloggers it was neat to see everyone’s individual report on the two day event – and it was so much fun to meet the faces behind everyone’s unique blogs.  For the full report, check out “The Shaw Floors Blogger Round-Up.

The Decorating Diva

Colour Me Happy


Daily Danny

One Project Closer

Building My Green Life

Charles & Hudson

Traditional Home Blog

To read my blog post, click here.

It was so much fun meeting all these wonderful bloggers!

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