The other day I stopped by Decorative Carpets, a flooring showroom, located here in Los Angeles on Melrose Avenue in West Hollywood. Decorative Carpets carries everything from custom area rugs, to broadloom carpet, to indoor/outdoor area rugs – much which can be customized. Here’s a visit to the showroom!

At the entrance to the spacious showroom, samples in all colors, sizes, and textures line the walls!

I love these graphic area rugs, and the color combos they come in!

A larger scale wall hanging of the above area rug samples and drawers full of carpet samples – a designer’s dream!

Colorful patterns line the walls! Love all the creative options to choose from!

And more! Organized by color!

A fun pattern on a plush area rug.

This pattern could be great for either commercial or residential use.

These striped area rugs can be color customized.

A wide range of indoor/outdoor area rugs (reasonably priced too!).

For broadloom, soft solid colors like the pastels are available (& I thought would work so great in a nursery or kid’s room).

More graphics and patterns!

And if you happen to be window shopping, Decorative Carpets has a rotating window display by a featured designer (current vignette is by designer Chris Barrett).

Decorative Carpets is located at 8900 Melrose Avenue in the design district of West Hollywood.

{Photos by Jill Seidner Interior Design}

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Art & Rugs to Benefit PS Arts

Posted By Jill-LA | Jun 23, 2012 | 1 Comment | Category: Art, Events, Floors

(Area Rug by artist Alex Mason of Ferrick Mason)

This Fall, Marc Phillips Rugs will be holding a fundraiser to benefit PS Arts (a program devoted to ensuring art education in the community). In anticipation of the event, Ginna Christensen of Marc Phillips has invited eight Los Angeles based artists to design rugs for Marc Phillips, which will then be auctioned off to benefit PS Arts.

Recently, Ginna hosted a visit to meet one of the artists and tour his studio. Here’s a look “behind the scenes” of artist Cole Sternberg’s studio located here in Los Angeles.

A work in progress.

Art by Cole Sternberg.

Christian May of Maison21 chatting with the artist.

Host Ginna Christensen of Marc Phillips, with artist Cole Sternberg.

Drinks were provided by Matcha Tea.

Cookies and truffles by Bon Melange.

{Photos courtesy of Ginna Christensen}

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Earlier this past week I attended the Hospitality Design Expo & Conference, a three day event taking place in Las Vegas. It was my first time ever attending, and I definitely think it’s worth a visit!

The show was also presented by Hospitality Design magazine – one of my favorite magazines for all things on the latest in design and architecutre for commercial spaces, such as chic hotels, restaurants, and bars.

At the show I saw lots of cool lighting, furnishings, and flooring aplications. While I didn’t have the opportunity to see all that was showcased, I am featuring most everything that I did get to see in a short amount of time. Hopefully, I’ll be back in the future to cover more of the show!

Milliken Carpet had some amazing carpets – vibrant colors and patterns!

Really love the colors in this rug from Milliken Carpet!

Eye cathcing lighting from Swarovski and designed by Tord Boontje, the chandelier called “Blossom.”

An absolute stunner – this area rug from Swarovski with Swarovski cystals, love love love!

It was neat to see Thomasville and Drexel Heritage at the Hospitality Design Expo as I had just toured the showroom headquarters at High Point Market last month.

Bover lighting, a company out of Spain, had some unique and interesting lighting, much of it with an organic flair.

A pendant from Bover lighting.

A “wall of lights” – stunning lighting from a company called LZF.

A large pendant from LZF where their slogan is “touched by wood.”

And a bit of whimsy, gold, & glam – from LZF!

It was good to see Los Angeles based Modernica had a space at the Hospitality Design Expo.

Also, the salespeople from the Los Angeles La Murrina showroom were at the Hospitality Design Expo – definitely going to take them up on their offer to visit the Beverly Boulevard showroom for an espresso!

An exquistie chandelier from La Murrina!

Glass lighting from a Northern California based company called SkLO Studio.

More colorful glass blown from the very cool SkLO Studio.

Newly released from Blu Dot are these colorful powder coated outdoor chairs – retailing at just $99 each!I want one in every color!

Another piece of chic from Blu Dot are these copper chairs!

I haven’t seen the movie, but as I was touring the Hospitality Design Expo with CasaSugar, I was told this chair from Philips Collection was featured in the movie “The Hunger Games.”

From Atlas Carpet Mills are some beautiful patterned carpets.

Kohler had some great bathroom vanities on display in their space at the Hospitality Design Expo.

While in Vegas, I also attended an exclusive luncheon hosted by Messe Frankfurt and had the opportunity to learn and hear about the company (which also happens to be the oldest company in history for putting on trade shows and events). They specialize in design, gift, technology, & more – related trade fairs worldwide. Messe Frankfurt is also home to the huge exhibitor center located in Frankfurt, Germany and hosts the popular design show Ambiente. Another design show I hope to attend one day!

Thank you to Messe Frankfurt for hosting a great presentation and luncheon!

{All photos by Jill Seidner Interior Design}

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Last week, I attended an event to experience a new line of flooring from Shaw Floors for HGTV Home, a partnership known as HGTV Home Flooring by Shaw Floors. The event took place in North Carolina, starting with a kick-off dinner at the Biltmore in Asheville, NC. Part of the three day event was to partner with another blogger to create a room design challenge featuring two products from the HGTV Home by Shaw Floors collection. Prior to dinner, we gathered for cocktail hour where we got a chance to browse the collection and choose our flooring. I was selected to partner with Pam from the blog Retro Renovation. (Pam and I had previously met before, so it was fun to team up together for this event – as well as hone in on our mutual admiration for modern and contemporary design.)

We started first with selecting our area rug from the HGTV Home Area Rugs collection, a line that features over 120 area rugs which includes everything from traditional and transitional to contemporary . Pam and I gravitated toward one of the more modern rugs called Mod Links.

The area rug we choose for our design challenge room, Mod Links in Beige (which also comes in Black and Dark Brown).

Next, we selected a hardwood flooring that would be installed wall to wall in our mock up room design. While the Shaw Floors line of hardwood floors has an amazing assortment of hardwoods, many of them rustic and distressed, in various colors, we opted for a more sleek darker wood species to work in our room.

Also, included in the collection is a line of carpet in various colors, patterns,  and textures.

Once we finalized our decisions, we placed our “order” with a Shaw representative who immediately called the order in to Shaw Headquarters in Dalton, GA. The amazing thing is that the entire order (along with the selections of the other teams, five in total) was to be shipped out and driven across the state to Greensboro, NC and installed in our rooms (five “bays”) by early the next morning when we arrived at Tribuzio-Hilliard, the studio location and furnishing warehouse  we used to create our room design.

On Day 2, we arrived by late morning to the Tribuzio-Hilliard studio where we got a brief tour and were greeted (much to  our surprise!) by Lisa LaPorta from HGTV’s Designed to Sell.

Once we got to see our rooms in person (complete with the fast track overnight installation of our flooring selections!) we were let loose to run around the Tribuzio-Hilliard warehouse to “grab” what we could of their huge assortment of furniture, lighting, and accessories.  Here’s my team partner Pam from Retro Renovation along with our assigned designer Dawn (who knew just where to find what we were looking for!) – as they scout for side chairs at the very top of the racks.

We quickly nabbed a green sofa, leopard print side chair, and a round retro looking coffee table to fit into the scheme of our room design – which was going in the direction of a mod retro glam look to tie in with our Mod Links area rug.  With a little extra assistance, Ashley from Empower Media Marketing holds up artwork for Pam and I to decide on.

On the second day of the two day room design challenge (essentially the 8th hour), our room was finally taking shape. Overnight, it had been painted, window treatments (custom!) had been installed, we had cushions “upholstered” for our window seats, and a fly wall brought in to create a fireplace complete with a painted mantle and hearth (which was painted brown to tie in with the ceiling trim) – a touch we added to correlate with the brown “links” in the Mod Links area rug. We spent the final hour hastily accessorizing our room (and making a few last minute decisions!)…

And here it is: the completed room!

Detail of our fireplace vignette.

Detail of the leopard chair on the Mod Links area rug with a makeshift bar in the background.

Of course, we had much competition with the four other teams who all created amazing rooms! Starting in September, the rooms will be featured on Shaw Floor’s Facebook page and readers will have a chance to vote on their favorite rooms along with some exciting giveaways daily. Stay tuned as I am planning to feature more about the event, the other rooms, the giveaways, and the info on how and when to vote!

{Many thanks to Shaw Floors & Empower Media Marketing for inviting me to experience the new line from HGTV Home up close and personal. As I’ve mentioned before, being apart of Shaw Floors means a great deal to me having grown up in the carpet industry.}

{And I had a blast teaming up with Pam of Retro Renovation – could not have asked for a better partner!}

Photo Credits: All photos by Jill Seidner, except the last three by Pam of Retro Renovation.

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In the heart of West Hollywood, in the design district just off Melrose Avenue near the Pacific Design Center, is Filmore Clark – a showroom housing “artisan tiles.” The showroom features unique collections of glass, tile, and stone from domestic manufactures, including: Pratt Larson, Tempest Tileworks, Tile Guild, and more – including local artisans.  I have been working with Lee (the founder) for some of the bathroom projects I am currently working on. She’s been a huge help and has over 15 years of expertise!

Here’s a look at the Filmore Clark showroom:

The front facing part of the showroom faces the street, with parking and a rear entrace.  Collections line the walls and the space offers amazing lighting.

Colors, patterns, and textures of various sizes and shapes provide inspiration.

The front part of the showroom features handmade decorative tiles, many of which can be customized by color and design.

The front entrance of the space features additional decorative tiles handmade locally, which can also be customized.

The mosaic’s come in a range of colors and sizes, glossy and matte.

Love her collection of glass tiles, the color palette is the best I think I have ever seen (comes in both gloss and a sanded finish) and can be translated into a wealth of patterns.

Love the silver detailing and pattern on this glass tile!

This pattern is so fresh and fun (the sample is from a new shipment that Lee got in)!

And more glass patterns to choose from (I love the collection on the far right – definitely want to consider those for a next project!).

The ceramics also come in a huge assortment of colors. In fact, we are working with one of the bamboo patterns (from another tile collection) and using the solid crackle tile as a liner for the tile layout and design.

Hopefully, I will be able to feature the completed projects soon! Thanks Lee for all your help last week!

Filmore Clark 607 N West Knoll Drive West Hollywood, CA 90069


{All photos by Jill Seidner Interior Design}

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Last week I had the pleasure of meeting Ginna Christensen, proprietor of the company 27 Ground, a collection of stunning and sophisticated area rugs.  27 Ground is based here in Southern California with a warehouse in North Carolina, and factories in India and Nepal where the rugs are hand made.  Each rug is like a piece of art.  The collections range from eco friendly, to modern and traditional, and some additional collections by designers.

Here are a few favorites ranging from the many collections (which are also featured on the website):

For more info, email

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Royal Decor

Posted By Jill-LA | Nov 21, 2010 | 10 Comments | Category: Decor Accessories, Decorating, Floors

Kate Middleton has not yet asked me to officially be her decorator, but I know in due time she will call.  I mean, what with her upcoming nuptials to Prince William to be planned, she does have her hands a wee bit full at the moment. Of course, between the Country House and Clarence House, we will be needing to do quite a bit of sourcing and so I thought, why not get a head start?

First on the list, we will be needing to incorporate some family heirlooms (so many hand-me-downs!).  Then, we will want to update the furnishings, to bring a bit of personality into the interiors from our young royals.  The tricky part is keeping with the tradition of things. So I found the perfect start – why not integrate an area rug based on a stamp of Queen Elizabeth II? Oh, the Queen Mum would be so proud! Of course, we wouldn’t want to be stepping on her (not the smartest way to start off with your in laws!).  The likely place for this find will be as a wall hanging! I think Kate & I are off to a good start!

Kate is going to want one girly room at Clarence House, this could the perfect place for her Queen Elizabeth II wall hanging in pink!

Or maybe above the console at the Country House?

And since everyone is going to want to be like Kate, you can purchase your own right here.

Available at Stamp Rugs

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Lately, I have been doing an incredible amount of furnishing sourcing for client projects – today specifically researching and sourcing area rugs, pillows, and poufs.  In my “internet travels” I came across Calypso and loving their home goods section, especially the collection of area rugs, pillows, and poufs – coincidentally everything I was looking for!

{Knit Wall Clock}

{Beignet Pouf}

{Lapis Quilt}

{Kuba Jaipuri Pouf}

{Trellis Euro Pillow}

{Goa Pearl Euro Pillow}

{Hampton Lattice Rug}

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The Decorating Diva featured a great round up of blog posts on the Tigressa Carpet launch that a select group of bloggers had the opportunity to attend.  After meeting all of these fabulous bloggers it was neat to see everyone’s individual report on the two day event – and it was so much fun to meet the faces behind everyone’s unique blogs.  For the full report, check out “The Shaw Floors Blogger Round-Up.

The Decorating Diva

Colour Me Happy

Daily Danny

One Project Closer

Building My Green Life

Charles & Hudson

Traditional Home Blog

To read my blog post, click here.

It was so much fun meeting all these wonderful bloggers!

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The Material Girls were recently invited to a preview of the latest product launch from Shaw Floors, a new and innovative line of carpet called Tigressa.  As part of the exclusive sneak peek event, I got to experience Tigressa up close and personal – and it lives up to it’s name as being both soft and strong.  Tigressa has a unique fiber shape to create an ultra-soft texture and the advanced yarn engineering produces a pleasant, luxurious touch with superior durability.  Having grown up in the carpet industry, I can attest to this being the softest carpet I have ever felt.  The experience of this event had a very personal impact on me.  I was practically born into the carpet manufacturing industry since my father was president of a division of a local, Southern California based carpet mill called ETC/Westweave Carpet Mills (which later expanded to Western Solutions, and acquired Sunweavers & El Dorado).  The carpet mill is no longer around but through-out my life I was familiar with the “big guys” in the south – that being Shaw.  In fact, some years ago my father along with the former president of ETC Carpet Mills (Paul Reznikoff) had dinner with Bob Shaw in Dalton, Georgia.  To actually have been able to take a trip out and experience the mill in person was really, truly very exciting for me!

For the two day event, myself along with other attendees, got to stay at the beautiful Barnsley Gardens Resort just outside of Atlanta, Georgia.

The first day began with an evening cocktail hour and dinner introducing us to the new product line where we got to see the many colors and textures of Tigressa carpet.

The preview and dinner event was held at the Ruins located at the Barnsley Gardens Resort.

Attendees experiencing Tigressa up close and personal.

Group photo of the attendees which included fellow bloggers, writers, the flooring industry, and Shaw Carpet Mills.  (I am about the 3rd row back, on the far left, in black.)

Over dinner I got the opportunity to sit next to celebrity guest speaker Amy Devers (of  TLC’s hit show Trading Spaces) who was a fantastic and engaging speaker. Amy enlightened us on her personal stories with carpet (such as loving carpet in the bathroom – yes, that’s correct – the impracticality of carpet in the bathroom, something I would never recommend to my own clients but Amy loves the feel and I can relate since I grew up with carpet everywhere – including the bathroom – that’s the life of having a dad in the carpet business, wall to wall carpet in each and every room!)

{the next day…}

We headed to Dalton, GA to visit the facilities of Shaw Carpet Mills which included an overview of the carpet manufacturing process and the technical aspects of carpet. (I will have much more to report on this in upcoming posts.)

It was such a great expereince to meet up with other bloggers and I enjoyed getting to know everyone!

We got the opportunity to visit the design studios of Shaw and create design boards ourselves.

Donning goggles, we toured the manufacturing facilities, which included the tufting machines and the yarn dying process. Even though I had seen this many times before, Shaw certainly has some advancements when it comes to their manufacturing process and carpet quality.

Sporting (personalized!) lab coats we toured the technical facilities of Shaw where all the product testing is done.

The afternoon finished with one last look at the Tigressa line of carpet and it’s availability to the market brought to us by Flooring America and Carpet One.

As part of the promotion, proceeds from Tigressa Carpet purchases will benefit the “Save The Tigers” fund.  For all Tigressá sales made between May 16 and August 20, 2010, they’ll donate a portion of the proceeds to the National Fish and Wildlife Federation’s Save the Tiger Fund (STF). STF sponsors effective efforts to stop the killing of wild tigers, enabling them to recover and flourish, and empowers local people to live in balance with natural resources, providing tangible benefits to them whenever possible.

Thanks to Empower MediaMarketing for putting together such a fabulous event! They kept to a great schedule and every last detail was flawless!

{Photos by Jill Seidner}

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