Lots of events took place in LA this past week and I am here to share! Along with showroom parties and openings, I had the opportunity to takeover the West Hollywood Design District’s Instagram account for “A Day in the Life”. It was fun to take part and feature some of my favorite places around town. For a full recap of photos, you can view here.


The WeHo Design District’s Instagram account, which will also be featuring other takeovers in anticipation for the upcoming DIEM event.


The Instagram takeover began with my day of coffee and iPad…


…to showing the newly built Restoration Hardware showroom going up on Melrose Avenue, just in time for that evening’s grand opening party.


Which catered to a very packed crowd: Celebs, design friends, and pretty much all of West Hollywood was there!


The next evening I attended a much more intimate party. This one at Woven Accents for the “Spark The Imagination” installation invited by my friend Ginna of 27Ground. (Pictured above with Shirley of Shivhon Rugs.)


I also got to check out the newest, latest rug on display in the window at Woven Accents by artist Gregory Siff.


And yet another rug on display at Woven Accents: this one designed by my good friend Christian of Maison21. From the Shapes Collection.


Another highlight this week was attending the Fall luncheon for La Cienega Design Quarter (for a preview of what’s to come!).


Enjoyed hanging out with Amanda Malson at the LCDQLA luncheon.


Lastly, the week actually kicked off last weekend with the most amazing party at Snyder Diamond in celebration of their 65th Anniversary!


Attending the Snyder Diamond anniversary party with fellow designers Delta Wright and Christian May.

All photos by Jill Seidner Interior Design

Thanks to West Hollywood Design District, LCDQ, Woven Accents, & Snyder Diamond for all the great events this past week!

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Last month I attended the 4th annual Los Angeles Food & Wine Festival, a four day long event featuring different tasting events & venues. The event represents major chefs and vineyards, along with sampling unique and flavorful foods. I had the opportunity to attend a champagne and caviar event at the L’Ermitage Hotel in Beverly Hills along with two of the Lexus Grand Tasting events in downtown LA.

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The rooftop setting for the champagne and caviar event held at the L’Ermitage Beverly Hills Hotel.


Attending the champagne and caviar event on a really gorgeous summer evening.


Watching chefs in action, both presentation and samplings were perfection in every tasting.


At the Lexus Grand Tasting event.

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Sashimi sampling.

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Lotsa tacos.

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Unique samplings.


The highly anticapted Lexus Live on Grand event (recommend) featured hundreds of renowned chefs and wineries. It took place in downtown LA on a red carpet adjacent to the Walt Disney Concert Hall.


The magnficient outdoor setting under the open sky and high rise buildings for Saturday night’s Lexus Live on Grand event.

Live music featuring international musicians and a late night performance by Common.

Thank you Los Angeles Food & Wine Festival for the invitation.

{All photos by Jill Seidner Interior Design}

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Blog Tour NYC presented by Modenus

We came, we saw, and we sure did exerience: what happens on Blog Tour NYC gets put all over social media. A few days of whirlwind activities and this blog tour was no exception: cocktail parties, dinner parties, Wanted Design, Kips Bay Showhouse, a private designer residence tour, a meet & greet with NousDecor, an afternoon at ICFF with Mr. Steam and Wilsonart, an exclusive party at MOMA, the High Line walk with Mr. Steam, an intimate dinner with DXV, a private showroom visit to Donghia, and a farewell dinner at the L’Ecole International Culinary Center. Just to summarize.

The best part? A great team. Hosted by Veronika of Modenus, her continued efforts and hard work coordinating one succesful blog tour after another came through again for this tour and I was beyond thrilled to be included as one of the most international groups of bloggers ever as part of Blog Tour NYC. To meet the great group of bloggers that I got to know and bond with personally, visit: Meet The Bloggers

In the coming days, I will be featuring some one on one posts covering the events we attended and the sponsors who all made Blog Tour happen. For now, I thought I would start off with some highlights of a glimpse into my Blog Tour NYC.

And be sure to follow Modenus on Facebook, Twitter, Instagram, and Pinterest for recaps from all the bloggers – we all have much to share!


First things first: checking into the CitizenM Hotel Times Square (a unique boutique hotel concept conveniently located just off Broadway). Staying here was all very deja vu for me as I had stayed at their London location while on Blog Tour London.


Straight from check in and it was rooftop at the CitizenM to join my fellow bloggers for cocktails before leaving for the first of many events kicking off Blog Tour NYC.


And one of those many events was a cocktail reception at the DXV showroom in Manhattan. The highlight for me was reconnecting with my Blog Tour London Besties (from left): Jennifer, Cheryl, me, and Lynn. It was fun to see the gang!


The next day, we started off our morning with a vist to Wanted Design. Why the boys? Well, just out of the car, a dozen girls, and the next thing you know these two boys (who just happen to be standing in front of the signage) end up being asked to stand and smile. Makes for a good picture after all.


We spent much of that first day traversing the bustling streets of Manhattan: from Wanted Design to the Kips Bay Showhouse and then to a late afternoon cocktail reception at the Scott Sanders designed Printing Press apartment.


On our next morning, we attended a breakfast presentation with Blog Tour NYC sponsor, NousDecor. Here’s me, Veronika, and my fave PR person ever, Andrew Joseph (Oh the places we’ve been together! LA, London, NYC, Vegas!)


Hitting the streets: the BlogTourettes gather for a selfie before making our way up to ICFF (L-R: me, Annabel, Ann, Kimberly).


While at ICFF, it was fun to see my LA friend Ginna exhibiting for Woven Accents. Here’s us standing in front of a Gregory Siff designed rug.


That evening, we attended a party at MOMA in conjunction with ICFF. Our group, L-R: Susan, Kathy, Carole, Ann, Anya, me, Iris, Annabel, and Linda.


The next morning, with gorgeous weather, we took a walk on the High Line with our friend (rather, like family) Martha of Blog Tour supporter, Mr. Steam. Here’s a street view from the High Line.


Taking a little detour from Blog Tour NYC activities, Veronika and I met up with Messe Frankfurt for a late brunch at The High Line Hotel. It was fun to see this very charming hotel, too.


That same evening, we had an intimate dinner hosted by DXV at Bar Americain restuarant in Manhattan. (With Annabel and Anya both to my right.)


In between amazing events and dinners, there was free time to wander the streets of NYC. On our final day, fellow Blog Tour NYC pal Ann and I made our way through the streets of Lower Manhattan: checking out the Bowery and SoHo as we made our way to the New York Design Center for an afternoon visit to the Christopher Guy showroom. Here’s a view from Washington Square Park on an absolute gorgeous day.


Our final and farewell dinner was a multi-course (and multi-wine tasting) sit down dinner (along with a tour!) of the L’Ecole International Culinary Center. It was quite THE experience and I am craving to go back.


And with that, we thank Veronika for everything: #BlogTourNYC inscripted in wood. The hashtag of all hashtags. Thanks for another memorable experience!

{All photos by Jill Seidner Interior Design}

For more #BlogTourNYC, visit Instagram - and more to come!

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The annual Legends of La Cienega kick off party for the La Cienega Design Quarter took place this past week. The gala was held in the beautiful Therien showroom on La Cienega Blvd which features an amazing indoor / outdoor setting comprised of interior gallery spaces and outdoor courtyards. 1st Dibs and Coldwell Banker Previews hosted the event.



The evenings cocktail napkins. Hashtag: #LCDQLA – always in the details.


Glam arrivals (& in this instance, our exit photo) – with friends Shirley (far left) and Amanda (middle) at the gala party.


This year I got to take part as an official Ambassador for the Legends of La Cienega events.


Group photo of the LA design gang: Ginna of 27Ground & Woven Accents, Jaime of Woodson & Rummerfield, me, Shirley of Shivhon Rugs, & Amanda of A. Malson Interior Design.


The decorated sidewalks of the La Cienega Design Quarter.

Thanks to the team of Tamar Mashigian PR & Marketing and Rich Pedine PR for putting together a fabulous event! More to come!

{All photos by Jill Seidner Interior Design}

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Happy to announce starting next month, I will be a contributing blogger for 55 Downing Street. Joining several other respected design bloggers, I am looking forward to sharing my design interests and expertise. 55 Downing Street is a subsidiary of Lamps Plus and offers lighting and furnishings via an online site. The blog offers great ideas and resources for all things design related.

55 Downing Street can also be found on Pinterest, Facebook, and Twitter

Looking forward to sharing my posts here on the Material Girls Blog too!

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Lamps Plus just released an online lookbook of their Color + Plus lighting collection (featuring a range of over 100 designer colors with custom-coordinated shades, bases, and finials). It was fun to be featured in the lookbook with several other designers, bloggers, and television personalities. To view the full lookbook, click here.

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Thought I would share some finds from a recent concept board I put together for an entry + living room in a California coastal home. Light furniture, warm woods, a play on patterns…perfect for a small sitting room.


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The Orb Chandelier from Ballard Designs.


Slipcovered loveseat from Restoration Hardware (*different but similar version shown above).

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Concrete round coffee table.

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Club chair from Ballard Designs, shown in a different fabric than above – with many more options to choose from.

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Coral Needlepoint Bench, shown in red (additional colors available).

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Cowhide Patchwork Rug

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Rustic Wood Mirror.

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Floor Lamp from here.


A floral arrangement (as seen on coffee table).

For more room looks & concept boards, view here.

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High Point Market – that is!


This past Spring market, the Material Girls (along with other fab bloggers!) were invited to participate in “Suite Spot Tours” at the International Market Centers in High Point, NC. As part of the tour, we were each allowed to select vendors through-out the market suites to feature as part of our intimate guided tour:

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To highlight a few of the vendors I included on my tour (& some of my favorite finds!) – here’s a re-cap:

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Marc Phillips Rugs – always love their collection of area rugs, and especially the new unique artist designed rugs that I also featured here. One in particlaur was on display at High Point Market, the Obey Giant designed piece.

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Another collection I enjoy, is the graphic pillows from V Pillows & Rugs, a company based out of Miami, FL.

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Los Angeles based designer Kim Salmela is a new favorite – loving, loving, loving everything coming out of her product line – which you can view here. Kim was nice enough to share with our group her background and design collections for Spring!


…and when I wasn’t busy with my own tour, I went on over to another High Point building fave: 220 Elm to tour W. Schillig with my bestie: Maison21 (& shout out to him for a big help on my tour…let’s just say he helped “keep the pace.”) BUT here’s the thing: he gets to his tour, finds this super comfy leather sectional sofa to recline back on and tells me, “Now you go take the rest of my tour, I am staying put right here!” See how that works! (If you don’t believe me – well, the picture above tells exactly the story!)


Another showroom at 220 Elm I had the opportunity to visit (thanks to a friend of mine who was helping out there!) was Mat Orange. They have a range of rug collections (many graphic, and colorful) – one of which I absolutely love – pictured above.


In addition to showroom tours, I had the opportunity to attend a press tour for the Traditional Home Showhouse located in Greensboro, NC. The Adamsleigh Estate is a magnificent 15,000 square foot mansion that boasts 33 rooms and covers 13.5 acres which includes a lake, tennis courts, pools, gazebo, & five car garage. A handful of amazing designers transformed the home into one amazing room after another. Above is the powder room. For more info on the home and designers included, click here.


Next came the parties. Lots of them! One of the most anticipated was the unveiling of the new Stanley Furniture showroom. The entire two story space is stunning. The most exciting was seeing the work of our friends, Los Angeles based design duo Ron Woodson & Jaime Rummerfield of Woodson & Rummerfield’s House of Design and their showroom gallery space for Stanley Furniture. Above is Maison21 and I photographing the gallery wall of mirrors which we loved!


Ron Woodson and Jaime Rummerfield at the Stanley Furniture opening party with fellow blogger / designer Sarah Sarna.


While at the Stanley Furniture party, Christian of Maison 21 took a little time out to be interviewed by Shane Inman.


Next came the Halo party – always a packed house!


Between design events & parties, we stopped to take a few pics – or, in other words – wherever we saw mirrors! Like here in the courtyard at the Baker Furniture Showroom (with Ashlina of The Decorista and Edyta of Edyta & Co Interior Design).


And more mirrors! (Edyta, me, Ashlina)


We had a fun afternoon hanging out at the Younger Furniture showroom (located at 220 Elm) for the launch of designer Traci Zeller’s new textile line. Pictured above is Traci with Ashlina.


Last but not least, came the grand finale of High Point parties: the always fun Four Hands party. I had a great time hanging out with my “twin” & Blog Tour London buddy: Raina of A Stylist’s Life.

Many thanks to High Point Market Authority for organizing yet another succesful market!

Thank you to IMC (International Market Centers) for inviting the Material Girls to High Point for a great opportunity!

220 Elm & Heinz – thank you for hosting us all for an amazing lunch!

If you haven’t yet been to High Point Market – it is defintely worth a trip! For details and planning for Fall Market, visit the website here.

{For additional pictures from High Point Market, check out my Instagrams.}

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While in NYC for the Brizo event I had the chance to meet up with our New York blogger Rebecca. We spent part of the day out walking the streets of NYC, where Rebecca took me around to see some design shops and showrooms, and in between we stopped for lunch!

One of our first stops was the Remains Lighting showroom in NYC (they also have an LA location too).

The storefront facade of Remains Lighting showroom in NYC.

Rebecca and I were both in awe of this large, oversized Mercer Lantern – it’s stunning in person!

We also passed through the Flower Market in Chelsea, it was neat to see streets lined with fresh flowers!

Both of us quickly got hungry, so we stopped at Cafeteria for a leisurely lunch…and talked non-stop about blogging, design, clients…I don’t think there was a single lull in conversation! (But that’s what happens when two Geminis get together!)

After lunch, we checked out canvas – which reminds me a bit of an upscale west elm meets Restoration Hardware with a little bit of Anthropologie and Urban Outfitters…all rolled into one!

Rebecca checking out this huge, large scaled tufted chaise!

Another over-scaled piece was this upholstered nailhead bench, we both loved!

Right on over from canvas is Housing Works, a store that takes donated items to sell for charity and has online auctions – such as this storefront window. The amazing thing is most of these items are rock bottom prices!

The finds at Housing Works.

So this place was like a little jewel in the middle of a big city! Following Rebecca, she lead me through a very narrow corridor, lined with mirrors, past a front gate, in the middle of tall buildings…and surprise! Here is a tiny little house – which houses an antique jewelry and home goods store!

Rebecca checking out all the little accessories at Pippin Vintage.

Our last stop was the showroom “from the source ny”, a really cool organic furniture store with unique pieces of furniture made from slabs of wood imported from Indonesia.

All pieces are handmade with natural slabs of wood, like this trestle table.

Really loved the metals legs paired with the natural, organic slab table top.

A handmade rocking horse!

Thank you Rebecca for spending the day with me and taking me around your city! It was so much fun to meet up with a fellow Material Girls blogger! Had such a great time!

{All photos by Jill Seidner Interior Design}

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Continuing with our blog series about our paths, which started with Emily’s post back awhile ago, and began with this reader request:

…is my story:


Background: I think given my lineage, I was destined to become an interior designer. I grew up in a family involved in the design and building industry. My grandfather was a developer (and one of the early developer’s of the Trousdale Estates in Beverly Hills), my father (now retired) was president of a division of a carpet mill, my mother is an interior designer (and currently working as a designer in a furniture showroom), my aunt is an interior designer (fun fact: decorator Michael Smith grew up next door to her, and a few streets over from where I grew up, and used to come over and read my aunt’s Architectural Design magazines), my aunt’s husband, Russell Jacques, is a well known artist, my other uncle is a builder (specializing in historical and structural restoration, has completed notable projects such as the restoration of the Museum of Science in Downtown Los Angeles), another relative (by marriage) was an early developer of Bunker Hill in Downtown Los Angeles and Promontory Point in Newport Beach, and his children, my cousins John & Craig are successful builders in Orange County.  And I thought I would consider interior design as a hobby.  Right. I guess that’s not how it works when it’s embedded in your genes.  (Even my last name in German Seide means silk, apparently my Austrian ancestors were silk traders.)

Early Signs: Since I can remember, I have been drawing furniture plans and houses.  While other kids in school were drawing stick figures, I would draw floor plans and layouts of houses.  When we got to play with clay and play-doh in school, I used to mold it into rooms complete with furniture. Later on, I started rearranging the furniture in my bedroom. I actually have a letter I wrote (and was hoping to find it for this post, but it wasn’t where I thought it might be, so I need to keep searching) – but it was a letter I wrote when I was probably in second or third grade, and I guess we had to write “When I grow up…” and I wrote how I wanted to be an interior designer like my mom. In the letter I listed all the things interior designers do (looking back, I actually can’t believe I knew some of the things I wrote!). I guess when you grow up with a mom working at her drafting board (until late at night, which is what I remember!) – you learn these things!

Education: When I was in high school, I decided to spend a summer attending a pre-college program at Otis/Parsons School of Art & Design (now Otis here in Los Angeles).  It was a lot of work for a summer program, but a great experience and an insightful one into the world of design and architecture.  I think it greatly impacted my interest in architecture, too. After graduating high school, I attended the UCLA Architecture & Interior Design program. I left UCLA for one semester, to attend the Architecture/Landscape/Interiors program at Otis, and then ultimately came back to UCLA to complete my education.

{In one of my design classes, we were given the challenge of creating a 1000 sq ft home.  This is a hand drawing I did of a house plan, which has a very indoor / outdoor feel comprised of just 1000 square feet.}

Freelance Design: After completing my education, I decided to market myself as a freelance design assistant to design firms.  I created a cover letter (which I faxed out to design firms) marketing my services and setting my freelance rate.  This was such a great way of gaining experience, having worked for many different design firms in many different facets of design. I have had the opportunity to work in both commercial and residential interior design firms, design showrooms, large firms and boutique firms, and along the way some very interesting clients (celebs!). I really think for those interested in pursing a career in interior design that taking some time (whether in school or after graduating) to work in different areas of design, possibly as a freelancer, is extraordinarily beneficial. Along the way I learned a lot, made a great deal of connections, and developed relationships with other designers.

{This was my cover letter I included with my resume when I was pursing freelance design work.}

On my own: Eventually there came a time to go out on my own, and start my own design business.  I think for me it was a very natural progression. It sort of came about when one of the designer’s I was working for had slowed down a bit. I listed a profile on Guru.com and my first few projects came in (a client remodeling her bathroom in Santa Monica, a florist retail shop in Orange County). Soon I discovered I was taking on more projects and continuing to freelance a few day’s a week.  As I got busier, I decided I needed more time to focus on my projects and ultimately quit working freelance.  Happy to be completely on my own now, but it’s certainly a lot of work! My days (like Emily mentioned too) are very long – from early morning meetings to late client evening meetings, to running around in between, to catching up on emails and the “real design work”  begins late in the day or night.  However, I enjoy being on my own, working for myself, being responsible for everything that comes with running one’s own business, and the rewards of a project completed.  I also enjoy the process and most of all the learning. Each and every day I seem to learn something new, from blogs to research to subs to vendors to even my clients (whom share experiences with me too!).

{My logo, created for me by my good friend and fellow blogger, Christian May of Maison21.}

And to our readers: If you enjoy interior design, there are so many opportunities and arenas of design that you can work in. I would encourage an education (especially to learn about art history, color, and drawing in addition to the technical/business aspects of design) but also to gain work experience (it’s really the vocational aspect of working that you really learn hand’s on). And I think for the pros and cons, Emily listed it the best, here.

And lastly, social media: It wasn’t around when I first started, but it is now and it’s a huge advantage, to interact with people on a level like never before.  Before I started blogging on the Material Girls blog, I was not very familiar with the blog world.  So much has changed; I now have a whole new community of blogger and twitter friends! I hope you’ll find my there, too!




And last, but not least, Lauren is up next for the final post on our blog series! Look forward to seeing her “This is the story of…” in a few short weeks!

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