Dwell on Design returned to Los Angeles this year for another round of great design events and exhibitions, seems like it gets better and better every year! This year I explored the show to see both new finds and old finds, but always interesting new showcases. From ideas on landscaping to space-maximizing bathroom ideas from Geberit, here are some of my highlights from this year’s #DOD2015.


Love the colorful and graphic fabrics available from The Shade Store.


A highlight, and absolute favorite, the faucets and fittings from Franz Viegener – beautiful minimal streamlined design!


More from the Buenos Aires based company, Franz Viegener.


Beautiful hardware from Franz Viegener too.


For a second year in a row, I’ve had the opportunity to team up with Geberit. I’ve since come to know their products and have seem many installed in both commercial and residential use that look amazing. Pictured above, is the Geberit Monolith and Sigma50 Flush Plate. Both save space, operate quietly and conserve water. For more, visit them on Houzz and Pinterest.


Another show favorite, the beautiful cabinetry from Bauformat.


Cabinet colors come in an array of colors and finishes, from Bauformat.


Fun tile selections from Bedrosians.


A fun section featured at Dwell on Design was the Outdoor area filled with great ideas and sources for landscaping.


StepStone, Inc had these cool hexagon concrete pavers.


Loved seeing the modular home designs as were on display, just like the ones on display last year. This year’s were even more uniquely designed from an interiors standpoint.


Lacava has the classiest vanities.



Fun, colorful chairs from Bend Goods!

Looking forward to next year’s Dwell on Design – the show that keeps getting bigger & better! Thank you to Geberit for inviting me to provide show coverage!

All photos by Jill Seidner Interior Design


Happy to announce starting next month, I will be a contributing blogger for 55 Downing Street. Joining several other respected design bloggers, I am looking forward to sharing my design interests and expertise. 55 Downing Street is a subsidiary of Lamps Plus and offers lighting and furnishings via an online site. The blog offers great ideas and resources for all things design related.

55 Downing Street can also be found on Pinterest, Facebook, and Twitter

Looking forward to sharing my posts here on the Material Girls Blog too!

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Lamps Plus just released an online lookbook of their Color + Plus lighting collection (featuring a range of over 100 designer colors with custom-coordinated shades, bases, and finials). It was fun to be featured in the lookbook with several other designers, bloggers, and television personalities. To view the full lookbook, click here.

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Thought I would share some finds from a recent concept board I put together for an entry + living room in a California coastal home. Light furniture, warm woods, a play on patterns…perfect for a small sitting room.


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The Orb Chandelier from Ballard Designs.


Slipcovered loveseat from Restoration Hardware (*different but similar version shown above).

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Concrete round coffee table.

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Club chair from Ballard Designs, shown in a different fabric than above – with many more options to choose from.

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Coral Needlepoint Bench, shown in red (additional colors available).

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Cowhide Patchwork Rug

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Rustic Wood Mirror.

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Floor Lamp from here.


A floral arrangement (as seen on coffee table).

For more room looks & concept boards, view here.

High Point Market – that is!


This past Spring market, the Material Girls (along with other fab bloggers!) were invited to participate in “Suite Spot Tours” at the International Market Centers in High Point, NC. As part of the tour, we were each allowed to select vendors through-out the market suites to feature as part of our intimate guided tour:

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To highlight a few of the vendors I included on my tour (& some of my favorite finds!) – here’s a re-cap:

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Marc Phillips Rugs – always love their collection of area rugs, and especially the new unique artist designed rugs that I also featured here. One in particlaur was on display at High Point Market, the Obey Giant designed piece.

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Another collection I enjoy, is the graphic pillows from V Pillows & Rugs, a company based out of Miami, FL.

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Los Angeles based designer Kim Salmela is a new favorite – loving, loving, loving everything coming out of her product line – which you can view here. Kim was nice enough to share with our group her background and design collections for Spring!


…and when I wasn’t busy with my own tour, I went on over to another High Point building fave: 220 Elm to tour W. Schillig with my bestie: Maison21 (& shout out to him for a big help on my tour…let’s just say he helped “keep the pace.”) BUT here’s the thing: he gets to his tour, finds this super comfy leather sectional sofa to recline back on and tells me, “Now you go take the rest of my tour, I am staying put right here!” See how that works! (If you don’t believe me – well, the picture above tells exactly the story!)


Another showroom at 220 Elm I had the opportunity to visit (thanks to a friend of mine who was helping out there!) was Mat Orange. They have a range of rug collections (many graphic, and colorful) – one of which I absolutely love – pictured above.


In addition to showroom tours, I had the opportunity to attend a press tour for the Traditional Home Showhouse located in Greensboro, NC. The Adamsleigh Estate is a magnificent 15,000 square foot mansion that boasts 33 rooms and covers 13.5 acres which includes a lake, tennis courts, pools, gazebo, & five car garage. A handful of amazing designers transformed the home into one amazing room after another. Above is the powder room. For more info on the home and designers included, click here.


Next came the parties. Lots of them! One of the most anticipated was the unveiling of the new Stanley Furniture showroom. The entire two story space is stunning. The most exciting was seeing the work of our friends, Los Angeles based design duo Ron Woodson & Jaime Rummerfield of Woodson & Rummerfield’s House of Design and their showroom gallery space for Stanley Furniture. Above is Maison21 and I photographing the gallery wall of mirrors which we loved!


Ron Woodson and Jaime Rummerfield at the Stanley Furniture opening party with fellow blogger / designer Sarah Sarna.


While at the Stanley Furniture party, Christian of Maison 21 took a little time out to be interviewed by Shane Inman.


Next came the Halo party – always a packed house!


Between design events & parties, we stopped to take a few pics – or, in other words – wherever we saw mirrors! Like here in the courtyard at the Baker Furniture Showroom (with Ashlina of The Decorista and Edyta of Edyta & Co Interior Design).


And more mirrors! (Edyta, me, Ashlina)


We had a fun afternoon hanging out at the Younger Furniture showroom (located at 220 Elm) for the launch of designer Traci Zeller’s new textile line. Pictured above is Traci with Ashlina.


Last but not least, came the grand finale of High Point parties: the always fun Four Hands party. I had a great time hanging out with my “twin” & Blog Tour London buddy: Raina of A Stylist’s Life.

Many thanks to High Point Market Authority for organizing yet another succesful market!

Thank you to IMC (International Market Centers) for inviting the Material Girls to High Point for a great opportunity!

220 Elm & Heinz – thank you for hosting us all for an amazing lunch!

If you haven’t yet been to High Point Market – it is defintely worth a trip! For details and planning for Fall Market, visit the website here.

{For additional pictures from High Point Market, check out my Instagrams.}

While in NYC for the Brizo event I had the chance to meet up with our New York blogger Rebecca. We spent part of the day out walking the streets of NYC, where Rebecca took me around to see some design shops and showrooms, and in between we stopped for lunch!

One of our first stops was the Remains Lighting showroom in NYC (they also have an LA location too).

The storefront facade of Remains Lighting showroom in NYC.

Rebecca and I were both in awe of this large, oversized Mercer Lantern – it’s stunning in person!

We also passed through the Flower Market in Chelsea, it was neat to see streets lined with fresh flowers!

Both of us quickly got hungry, so we stopped at Cafeteria for a leisurely lunch…and talked non-stop about blogging, design, clients…I don’t think there was a single lull in conversation! (But that’s what happens when two Geminis get together!)

After lunch, we checked out canvas – which reminds me a bit of an upscale west elm meets Restoration Hardware with a little bit of Anthropologie and Urban Outfitters…all rolled into one!

Rebecca checking out this huge, large scaled tufted chaise!

Another over-scaled piece was this upholstered nailhead bench, we both loved!

Right on over from canvas is Housing Works, a store that takes donated items to sell for charity and has online auctions – such as this storefront window. The amazing thing is most of these items are rock bottom prices!

The finds at Housing Works.

So this place was like a little jewel in the middle of a big city! Following Rebecca, she lead me through a very narrow corridor, lined with mirrors, past a front gate, in the middle of tall buildings…and surprise! Here is a tiny little house – which houses an antique jewelry and home goods store!

Rebecca checking out all the little accessories at Pippin Vintage.

Our last stop was the showroom “from the source ny”, a really cool organic furniture store with unique pieces of furniture made from slabs of wood imported from Indonesia.

All pieces are handmade with natural slabs of wood, like this trestle table.

Really loved the metals legs paired with the natural, organic slab table top.

A handmade rocking horse!

Thank you Rebecca for spending the day with me and taking me around your city! It was so much fun to meet up with a fellow Material Girls blogger! Had such a great time!

{All photos by Jill Seidner Interior Design}

Continuing with our blog series about our paths, which started with Emily’s post back awhile ago, and began with this reader request:

…is my story:


Background: I think given my lineage, I was destined to become an interior designer. I grew up in a family involved in the design and building industry. My grandfather was a developer (and one of the early developer’s of the Trousdale Estates in Beverly Hills), my father (now retired) was president of a division of a carpet mill, my mother is an interior designer (and currently working as a designer in a furniture showroom), my aunt is an interior designer (fun fact: decorator Michael Smith grew up next door to her, and a few streets over from where I grew up, and used to come over and read my aunt’s Architectural Design magazines), my aunt’s husband, Russell Jacques, is a well known artist, my other uncle is a builder (specializing in historical and structural restoration, has completed notable projects such as the restoration of the Museum of Science in Downtown Los Angeles), another relative (by marriage) was an early developer of Bunker Hill in Downtown Los Angeles and Promontory Point in Newport Beach, and his children, my cousins John & Craig are successful builders in Orange County.  And I thought I would consider interior design as a hobby.  Right. I guess that’s not how it works when it’s embedded in your genes.  (Even my last name in German Seide means silk, apparently my Austrian ancestors were silk traders.)

Early Signs: Since I can remember, I have been drawing furniture plans and houses.  While other kids in school were drawing stick figures, I would draw floor plans and layouts of houses.  When we got to play with clay and play-doh in school, I used to mold it into rooms complete with furniture. Later on, I started rearranging the furniture in my bedroom. I actually have a letter I wrote (and was hoping to find it for this post, but it wasn’t where I thought it might be, so I need to keep searching) – but it was a letter I wrote when I was probably in second or third grade, and I guess we had to write “When I grow up…” and I wrote how I wanted to be an interior designer like my mom. In the letter I listed all the things interior designers do (looking back, I actually can’t believe I knew some of the things I wrote!). I guess when you grow up with a mom working at her drafting board (until late at night, which is what I remember!) – you learn these things!

Education: When I was in high school, I decided to spend a summer attending a pre-college program at Otis/Parsons School of Art & Design (now Otis here in Los Angeles).  It was a lot of work for a summer program, but a great experience and an insightful one into the world of design and architecture.  I think it greatly impacted my interest in architecture, too. After graduating high school, I attended the UCLA Architecture & Interior Design program. I left UCLA for one semester, to attend the Architecture/Landscape/Interiors program at Otis, and then ultimately came back to UCLA to complete my education.

{In one of my design classes, we were given the challenge of creating a 1000 sq ft home.  This is a hand drawing I did of a house plan, which has a very indoor / outdoor feel comprised of just 1000 square feet.}

Freelance Design: After completing my education, I decided to market myself as a freelance design assistant to design firms.  I created a cover letter (which I faxed out to design firms) marketing my services and setting my freelance rate.  This was such a great way of gaining experience, having worked for many different design firms in many different facets of design. I have had the opportunity to work in both commercial and residential interior design firms, design showrooms, large firms and boutique firms, and along the way some very interesting clients (celebs!). I really think for those interested in pursing a career in interior design that taking some time (whether in school or after graduating) to work in different areas of design, possibly as a freelancer, is extraordinarily beneficial. Along the way I learned a lot, made a great deal of connections, and developed relationships with other designers.

{This was my cover letter I included with my resume when I was pursing freelance design work.}

On my own: Eventually there came a time to go out on my own, and start my own design business.  I think for me it was a very natural progression. It sort of came about when one of the designer’s I was working for had slowed down a bit. I listed a profile on and my first few projects came in (a client remodeling her bathroom in Santa Monica, a florist retail shop in Orange County). Soon I discovered I was taking on more projects and continuing to freelance a few day’s a week.  As I got busier, I decided I needed more time to focus on my projects and ultimately quit working freelance.  Happy to be completely on my own now, but it’s certainly a lot of work! My days (like Emily mentioned too) are very long – from early morning meetings to late client evening meetings, to running around in between, to catching up on emails and the “real design work”  begins late in the day or night.  However, I enjoy being on my own, working for myself, being responsible for everything that comes with running one’s own business, and the rewards of a project completed.  I also enjoy the process and most of all the learning. Each and every day I seem to learn something new, from blogs to research to subs to vendors to even my clients (whom share experiences with me too!).

{My logo, created for me by my good friend and fellow blogger, Christian May of Maison21.}

And to our readers: If you enjoy interior design, there are so many opportunities and arenas of design that you can work in. I would encourage an education (especially to learn about art history, color, and drawing in addition to the technical/business aspects of design) but also to gain work experience (it’s really the vocational aspect of working that you really learn hand’s on). And I think for the pros and cons, Emily listed it the best, here.

And lastly, social media: It wasn’t around when I first started, but it is now and it’s a huge advantage, to interact with people on a level like never before.  Before I started blogging on the Material Girls blog, I was not very familiar with the blog world.  So much has changed; I now have a whole new community of blogger and twitter friends! I hope you’ll find my there, too!




And last, but not least, Lauren is up next for the final post on our blog series! Look forward to seeing her “This is the story of…” in a few short weeks!

California Road Trippin’

Posted By materialgirls | Mar 19, 2011 | 5 Comments | Category: Material Girls Projects

{Big Creek Bridge on Highway 1}

This past week I took a road trip up the California Coast through parts of central and northern California.  It was sort of a “big kid’s Spring Break” and part “Thelma & Louise” – but I won’t delve into those stories! Instead, I thought I would share some highlights of the trip with a tour of Hearst Castle and the Winchester House along with a few scenic pictures.

First stop, Hearst Castle located in San Simeon, California.  The estate of famed publisher William Randoph Hearst who inherited 450,000 acres of land from his mother.  In 1919, he hired architect Julia Morgan to design something beyond the “camping accommodations” that had been used on the land and instructed her by saying, “Miss Morgan, we are tired of camping out in the open at the ranch in San Simeon and I would like to build a little something.”  Thus, by 1947 Hearst and Morgan had created an estate of 165 rooms and 127 acres of gardens, terraces, pools and walkways.  The architecture of the house is built in a Mediterranean Revival style and greatly influenced by European and Spanish cathedral styles.

{Photos of the main house on the estate, home of William Randolph Hearst.}

{The front of the guest house on the estate.}

{Fountain on the grounds of the estate.}

{Statues on the grounds of the estate.}

{Stairs leading to one of the many terraces on the property.}

{The estate offers dynamic views of the Pacific Ocean from many of the terraces and rooms of the castle.}

{The interior of the library.  The ceilings in each and every room are amazing!}

{*Interior photos are a little blurry, flash photography is not allowed.}

{Almost each room has it’s own distinct decorative ceiling.}

{This is Hearst’s own private study where he actually worked remotely and edited newspapers and magazines.}

{The formal dining room of the estate, as seen on our tour.}

{The indoor pool of the main house, covered with decorative tiles.}

{I think my favorite part of the entire estate is the main outdoor pool, with the Greek Key tiles.  Our tour guide told us once a year they allow employees along with two of their chosen guests to swim in the pool.  I am looking forward to an invitation!}

{Additional views of the swimming pool.}

{The wall of the pool as seen from below and one of the first things seen upon arriving at the estate.}

After two extensive tours of the property, we cruised along the coast up Highway 1 and stopped for dinner in Big Sur.

{View of the California Coast at dusk from Big Sur.}

The next day, we toured the Winchester Mystery House in San Jose, Ca.

So, this house is a little weird to say the least.  It was built by Sarah Winchester, an east coast transplant who had been widowed and inherited millions. After her husband’s death she was advised by her physic to move west and build a house that she would never finish to appease the spirits and grant her eternal life.  And so the construction began in 1884 and continued 364 days a year, 7 days a week for 24 hours a day until her death in 1922.  The story is each night she would go into her seance room and the spirits would advise her the plans for the next day and then she would tell her workers what to build.  Mrs. Winchester had no design background whatsoever, and therefore the house is oddly constructed.  Most rooms are built as add ons to rooms, there are doors and staircases leading to nowhere, cabinets that open to reveal no storage, and many many other eccentric things.

{The exterior of the Winchester Mystery House.  Unfortunately, interior photography is prohibted so I only have photographs of the exterior grounds.}

After that strange tour, something more exciting!

This picture probably looks completely out of place but I just had to squeeze it in! Some may recognize the address – it’s Apple Inc Headquarters in Cupertino, CA!! I am a cult Apple fan, so visiting here is like Mecca for me.  Yes, I made the pilgrimage and visited their MotherShip Store.  I came back with a mug.

Pilgramage’s can make one hungry, so after we headed south to Santa Cruz, CA for lunch on the wharf with a view of the boardwalk.

After lunch, we headed into the forest of Santa Cruz to go check out the Mystery Spot.  Unfortunately, it had just closed for the day.

So it will remain a mystery to me for now…

{All photos taken by Jill Seidner Interior Design}

Loving Pinterest!

Posted By materialgirls | Mar 14, 2011 | 2 Comments | Category: Design Inspiration, Material Girls Projects, Website News

I recently discovered Pinterest after hearing other bloggers talk about it – and I am loving it! It’s social media and virtual eye candy all rolled into one! In the past, I have blogged about how much I love inspiration and concept boards. I like Pinterest for it’s simple layout and individual pin boards of images. At the moment, I am completely new at it and have yet to really add much. However,  I am looking forward to using it as source for inspiration in addition to featuring inspiration boards of my own.  In the meantime, I have posted a bunch of my own concept boards and look forward to expanding beyond my own work and sharing images and ideas from my blog posts and Material Girls, too!

The first board I put up are images of concept boards I have put together for client projects.

If you have joined or requested an invite to join Pinterest, you can follow me here.

And there’s an app coming, too – looking forward to that!

Monkeying Around

Posted By materialgirls | Feb 15, 2011 | 9 Comments | Category: Kids, Material Girls Projects, Walls

[Loving this monkey wallpaper from 2Modern!]

I am currently working on a nursery project for a client here in Los Angeles, with a modern home furnished in mid century modern designs.  We are incorporating the mid century modern look into the nursery with mixing her current crib and dresser with some new furnishings:

[Concept board for nursery project.]

Both my client and I love this monkey wallpaper as a “feature wall” for behind the crib.  So cute!

The only concern is finding something less permanent and something that wouldn’t need to cover the span of wall behind where the crib is – so decals come to mind!  Thanks to a “twitter tip” yesterday, I was directed to Etsy in search of monkey decals – and there are many to choose from.





The number of options and amount of decals is more than overwhelming – definitely need more time to monkey around to find just the right one, but Etsy is such a great source – and not just for monkeys!

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