I just returned from a fantastic event at the NYDC where I was fortunate enough to be a part of a panel along with Heather Clawson of Habitually Chic and Nicole Gibbons of So Haute that discussed the benefits of social media for your business and the design world.  Beth Greene (Marketing VP for Kravet) gave a very thourough and educational presentation on social media and how facebook, twitter, linked-in and blogging can help build and brand your business.  A lot of people are using these tools and they don’t even realize how effective they can be.  The take aways from today were as follows:

*If you have a business and you don’t have an account with Facebook, Twitter or Linked-in, sign up today

*Continue to blog, tweet, facebook and share your product and your business as much as possible to strengthen your brand and create buzz that will bring in more business

*Talk to your customers and create a personal relationship so that they feel comfortable with you and not only trust your design concepts but you as a person

*All of these tools are FREE and if they can help market your brand and build your relationships why wouldn’t you use them?

*Your “googlability” will become much stronger if you have an account with all of these platforms and therefore your name (business name) will spread much further, much faster

*Don’t get overwhelmed by social media — it’s a lot easier to tweet and message from your computer or your smart phone than it is to actually meet with hundreds of people in person so think of it as an efficient way to reach tons of people at once!

*You can begin to build stronger PR and marketing strategies using these tools and network with people you may never have connected with otherwise

*Put yourself out there and don’t be afraid to connect, follow, like, comment, inspire, be inspired, chat and update!  before you know it, your business will have a brand and you’ll be doing something you’re passionate about

A big thank you to Kravet (Beth Greene, Jennifer Powell) for hosting this event and educating the design world on social media.  The more people who are out there, the more we can all connect and network with ;-)





Related Posts with Thumbnails

I went to an event tonight at Pierre Frey hosted by none other than Pierre Frey (grandson to the man who founded the company in 1935), Nicole Gibbons (author of So Haute) as well as Joshua Greene and Alex Kale (founders of Shagreene).  The event had a magnificent panel that included the following four extremely talented designers:

Nate Berkus

Not only is Nate Berkus filled with amazing decorating advice, talent and good looks but he’s also one of the better spoken, easy going and funnier (is that a word?) decorators I’ve come across in awhile.  It’s nice to know that there are people out there who can decorate your home with a sense of style yet still have a great sense of humor about life.  I’d work with Nate any day!

Steven Gambrel

Steven Gambrel established his firm in 1995 and has done wonders ever since.  He spoke a lot about texture and surface materials, something he’s “obsessed” with at the moment.  He’s obviously remarkable at what he does and a true artist/designer who’s looking to create amazing homes for great clients.  Another one I’d work with..

Laura Kirar

Laura is the founder and creative director of Laura Kirar TRU Design which creates elegant, innovative interiors and products for the home.  She has a wonderful presence about her that seems somewhat modest.  Something I admire in talented designers.  Laura has been extremely successful in creating high end products for the home such as furniture, tile, carpets, lighting and much more.  Another one to keep your eye on!

Jessie Carrier and wife Mara Miller

Most recently Carrier and Company was named one of the country’s “Top 20 Young Designers” by Traditional Home and if you browse his portfolio you’ll know why.  Jessie was rather soft spoken and felt very small against a larger panel of great designers but with out a doubt deserved the recognition that Trad Home gave him.

Now for the dirt…

Tips for designing and decorating your home:

1. Keep your interests, favorite colors and surroundings in mind when choosing home furnishings

2. Stay consistent with your project, your vision and stay focused until the project is complete

3. Keep quality in mind when purchasing things and don’t just buy something because it’s less expensive – go for the throw or the side table that’s going to make a statement, last a lot longer and make you happier in the end

4. Focus on a combination of colors that you like instead of just choosing one.  If you like greens and blues, make it your palette

5. Be passionate about your choices and select items and finishes that you’re crazy about!

If I had to choose one of these designers to work with or decorate my home I’m not sure who I’d choose.  They all have their own flare and their own style that would make any home great.  Take a look at some of their work below and see if you can decide who you’d want to hire..

Nate Berkus apartment

Nate Berkus Bedroom

Nate Berkus Kitchen

Steven Gambrel Living Room

Steven Gambrel Bedroom

Steven Gambrel Bedroom

Laura Kirar Living Room

Laura Kirar custom designed carpet

Laura Kirar barrel lounge chairs designed for McGuire and used by a good friend of mine who decorated this living room in the hamptons

Jessie Carrier Living Room

Jessie Carrier Bedroom

Jessie Carrier barn conversion

Thank you Pierre, Nicole, Josh and Alex for a great night!

Related Posts with Thumbnails



Related Posts with Thumbnails